HBSP (USA)
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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German Business and the Syrian Refugee Crisis
Henderson, Rebecca M.; He, TonyCase HBS-316142-EStarting at €8.20
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DBL Partners: Double Bottom Line Venture Capital
Cole, Shawn; Kramer, Mark R.; He, TonyCase HBS-217022-EFinanceThis case explores the origins and current practices of DBL, a San Francisco-based venture capital fund and one of the first impact investment funds to achieve significant financial returns to scale. This case allows for a competitive analysis of DBL's inStarting at €8.20