HBSP (USA)
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The Slingshot: Improving Water Access
Quelch, John A.; Knoop, Carin-Isabel; Rodriguez, MargaretCase HBS-514007-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2012, over 750 million people around the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural areas with the Slingshot, a water purification device. Kamen's challenge was to identify ways to distribute the Slingshot to areas where it was most needed. A partnership with the Coca-Cola Company helped Ka...Starting at €8.20