Ivey Business School (Canada)
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Feed Green Ethiopia Exports: Stabilizing Product Quality and Price
Nicole R.D. Haggerty; Carmen Leung; Jensen Liu; Katherine TanCase IVEY-9B18M102-EEntrepreneurship, StrategyIn mid-2015, the managing director of Feed Green Ethiopia Exports PLC (FGE), one of Ethiopia's leading export companies, faced a pivotal decision. FGE specialized in herbs and spices, and the price of one of FGE's major products, paprika, had skyrocketed in the past six months. As a result, FGE had sustained a massive loss. This problem had taken a toll on FGE's profitability, and the company's future was on the line. The managing director needed...Starting at €8.20
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Patient Room of the Future: User-Oriented Innovation
Wim Vanhaverbeke; Piet VerhoeveCase IVEY-9B16M195-EEntrepreneurship, StrategyIn 2014, the Patient Room of the Future (PRoF) was the largest European open innovation consortium in the healthcare sector. Established in 2009 by a group of manufacturers who were suppliers to the health care sector, PRoF brought more than 300 professionals from multiple disciplines and industries together to think about and contribute to the future of the health care industry. The consortium derived its power from a novel interdisciplinary app...Starting at €8.20