Ivey Business School (Canada)
-
Orpea’s European-Based Nursing Facilities: Expanding to China
Yan (Anthea) Zhang; Wenhong Zhang; Zhuo ChenCase IVEY-9B19M038-EStrategyFounded in 1989, Orpea Group (Orpea) was a French nursing care company that had successfully expanded into 10 European countries with a network of about 700 facilities. In early 2016, Orpea opened its first establishment in Asia in the Chinese city of Nanjing. Seeing an increased demand for elderly care in China, the Nanjing government encouraged the company. However, Orpea was facing several challenges, including cultural and legal differences b...Starting at €8.20
-
Elite Rent-a-Car
Gregory S. Zaric; Jordan MitchellCase IVEY-9B07E011-ECorporate Governance, Entrepreneurship, StrategyThe president and founder of a premier luxury car rental agency located throughout Europe must decide on the composition of the fleet of cars for the upcoming summer season. She has to balance a desire for high utilization versus the possibility of having to turn away clients if they request a car that is not in stock. The case can be used to introduce or reinforce a number of concepts including break-even analysis, basic descriptive statistics a...Starting at €8.20