Ivey Business School (Canada)
-
Discovery Limited: Leading Wellness Adoption in Low-Income Markets
Caren Scheepers; Luthando JamaCase IVEY-9B20M040-EStrategyOn October 25, 2018, in Johannesburg, South Africa, Dr. Jonathan Broomberg (CEO Discovery Health) and Dr. Craig Nossel (Head of Vitality Wellness) consider their dilemma of how to make Vitality Move more attractive to the lower-income market and increase the programme’s uptake. Vitality Move is a wellness programme for the lower-income market, launched in 2017. It has a low membership uptake by the KeyCare benefit scheme members. The two leaders ...Starting at €8.20