Ivey Business School (Canada)
-
Uncle Betty's: Toronto's Most Innovative Chef-quality Diner
Ariff Kachra; Qasim PiraniCase IVEY-9B14M050-EEntrepreneurship, StrategyA couple who had moved to a new home in Toronto noticed that the area did not offer any dining options similar to the New York diners they had loved in their four years of living there. The couple, who had two young children, could not find a place nearby that was child-friendly and served chef-quality food. Rather than waiting for someone else to fill the gap in the upscale neighbourhood, the couple opened Uncle Betty’s. The restaurant was succe...Starting at €8.20
-
Rogers Communications Inc.
Ariff Kachra; Kevin MelhuishCase IVEY-9B11M015-EStrategyRogers Communications’ new president and chief executive officer (CEO) contemplated the future growth opportunities of the company. The CEO was taking control of Rogers at a high point — it was a powerful player in all areas of the telecommunications sector including wireless, television, Internet telephone, and landline telephone. However, competition in the industry was also at an all-time high and innovations were abounding. The CEO knew that ...Starting at €8.20
-
Starbucks (Spanish version)
Mary M. Crossan; Ariff KachraCase IVEY-9A98MS06StrategyStarbucks debe hacer frente a la cuestion de como la compania deberia aprovechar sus competencias en varias oportunidades de crecimiento, incluyendo la introduccion de sus cafes en McDonalds, la expansion de sus operaciones minoristas, y la utilizacion de la marca en otras areas de productos. El caso esta escrito de manera que los estudiantes necesiten identificar donde se encuentran las competencias mas importantes de Starbucks dentro de la cade...Starting at €8.20
-
Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Chris Beless; Penny Dolan; April C. Hughes; Kelly GoldsmithCase IVEY-W26654-EMarketing, StrategyVH1, MTV, and LOGO were all popular television channels owned by the Paramount television network. One of the most successful shows on LOGO was RuPaul’s Drag Race, a reality television show featuring drag queens. Paramount was considering moving RuPaul’s Drag Race off LOGO to a different platform within the Paramount portfolio in 2017. Before deciding where RuPaul’s Drag Race would air, Paramount needed to determine whether the show could be succ...Starting at €8.20
-
Liquid Death: Water Made Metal
Anne Wilson; Kelly Goldsmith; Kaylee TaoCase IVEY-W28658-EMarketing, StrategyFounded in 2017, the canned-water company Liquid Death had raised about US$125 million in venture capital funding and created a strong following within the punk and heavy metal communities. However, the brand was seeking to expand and needed to choose the best growth strategy, which involved deciding which customers to target, whether to develop new products or line extensions, how to continue to use promotions and communications to defend the br...Starting at €8.20
-
Loewen Group
Mary M. Crossan; Ariff KachraCase IVEY-9A98M008-EStrategyService Corporation International, the world's largest funeral consolidator, has just made a formal takeover bid for the Loewen Group, its key competitor. The offer is approximately 50 per cent above the price at which Loewen Group stock traded 30 days ago. Should Loewen Group fight the takeover, or should it accept it? This case helps students understand how to evaluate a company's strategy relative to its external environment and internal capab...Starting at €8.20