Ivey Business School (Canada)
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Finemaster Projects Ltd. (A)
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B10C001-ELeadership and People ManagementThe assistant site supervisor at Finemaster Projects Ltd. struggled with how to approach his boss for a raise. When hired, he had been told that regular annual reviews were held with employees and that good performance would be rewarded with corresponding pay increases. After one year with the company, the assistant site supervisor found that the owners rarely acted on this policy, leaving it up to staff to approach management about raises, promo...Starting at €8.20
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More Vino Ltd.-Expansion Proposal
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B08N004-EEntrepreneurship, Finance, StrategyA shareholder and silent partner in More Vino Ltd. reviews a request for TT$600,000 in additional funding to finance a renovation for the company. He had initially invested a major portion of the start-up capital. Since then, More Vino has grown in popularity and is now considered the most popular spot for food, drink and entertainment. The shareholder believes that More Vino is a good investment, but he is uncertain whether lending additional ca...Starting at €8.20
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Sullivan's Flooring Concept
John S. Haywood-Farmer; Julie GosseCase IVEY-9B07D010-EEntrepreneurship, Service and Operations ManagementA carpenter is considering options for improving the manufacturing process of his custom wood-flooring concept. He started the business as a part-time venture and wanted to increase production efficiency to accommodate the growing interest for his pine flooring design. The carpenter was unsure whether he should invest in new equipment or hire part-time labour, but he knew that either way, he would have to change the current process to ensure that...Starting at €8.20
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Druthers Forming Limited
Elizabeth M.A. Grasby; Julie GosseCase IVEY-9B09N006-EFinanceThe account manager at the Canadian Commercial Bank (CCB) in Barron, Ontario, reviewed his latest loan request. The co-founder of Druthers Forming Limited (Druthers), a long-time CCB customer, was requesting a $350,000 loan to construct a new building to house Druthers' existing operations. Construction was already well underway. The account manager also noted that Druthers was currently operating without a line of credit and he wondered whether ...Starting at €8.20
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Reel Gardening: Pursuing a Social Mission through Market Mechanisms
Wiboon Kittilaksanawong; Marta PasztaCase IVEY-W25557-EEntrepreneurshipIn May 2021, Claire Reid, the founder of social enterprise start-up Reel Gardening, spoke about her ambitious ten-year plan to help secure nutritious food for impoverished people in South Africa and elsewhere in the world. Reel Gardening produced and sold a paper strip packed with seeds and fertilizer. Although the company had grown significantly, it had to manage the dual mission of social contribution and financial sustainability. The company h...Starting at €8.20
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Boho Bars: Energizing Growth
Julie Gosse; Jessica OrchinCase IVEY-W31122-EEntrepreneurship, StrategyIn late 2019, Nicole Haney was considering the next strategic step for her business, Boho Bars Bake Shop, based in London, Ontario. Boho Bars Bake Shop produced energy bars made with simple ingredients and whole foods. Haney, who had left her corporate job with the goal of achieving a more flexible lifestyle that would allow her to live in Hawaii for six months of the year, had successfully scaled the business to distribute her product across maj...Starting at €8.20
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Midea Group China: The Acquisition of German Robotics
Wiboon Kittilaksanawong; Ines Sanso CodinaCase IVEY-9B19M070-EEntrepreneurship, StrategyIn January 2017, the Midea Group Co. Ltd. (Midea), a China-based large manufacturer of electrical appliances, completed its acquisition of German-based KUKA AG (KUKA), a large manufacturer of industrial robots. To ease concerns about technologies fallingStarting at €8.20
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The Walt Disney Company: Sexual Harassment and Controversies on Social Media
Wiboon Kittilaksanawong; Yiwen ChenCase IVEY-9B20M147-EEntrepreneurship, StrategyBetween 2017 and 2019, The Walt Disney Company (Disney) faced two major scandals that threatened to damage its family-friendly brand image. Disney’s brand value decreased by 5 per cent from 2017 to 2018, although it remained the most valuable media brandStarting at €8.20