Ivey Business School (Canada)
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Dominique Ansel Bakery: Scaling the Taste of Innovation
Yasser Rahrovani; Joy LingCase IVEY-9B20M132-EEntrepreneurship, StrategyBy May 2014, the bakery of French pastry chef Dominique Ansel had successfully been in operation for two and a half years. During this time, the bakery had gained numerous accolades for its most viral invention-the Cronut, a hybrid between a donut and a croissant. Moving forward, there were opportunities for Ansel’s company to expand beyond its current size and location in New York City. Ansel’s first option was to raise prices. Because the Cronu...Starting at €8.20
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When Trump Wins in Democratic Iowa Caucus: IT Project Risk Assessment
Yasser Rahrovani; Cem TorunCase IVEY-9B21E005-EInformation Technologies, StrategyFollowing problems during the 2016 Iowa caucus, the Democratic National Committee mandated the Iowa Democratic Party (IDP) to publish raw vote totals for the upcoming 2020 Iowa caucus. This mandate coincided with the IDP’s shift for the 2020 caucus from a partnership with Microsoft, Inc. to one with a political consultancy, Shadow Inc., for developing a vote-recording application (app) - a partnership choice believed by many to have been politica...Starting at €8.20
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Bird Scooters: Shaking up the Micro-Mobility Market
Sayan Chatterjee; Michael Marchionda; Sarah SydlowskiCase IVEY-9B20M087-EEntrepreneurship, StrategyBird Electric Vehicle Sharing (Bird)’s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumersbut also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban com...Starting at €8.20
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Cold Stone Creamery
Sayan Chatterjee; Christopher MasottiCase IVEY-9B11M081-EEntrepreneurship, StrategyThis case describes how Cold Stone Creamery created a business model for a premium customized ice cream experience. It describes the company’s value proposition, growth strategy, and competitors, and poses the question of whether the company could continue to attract new franchisees.Starting at €8.20
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Porter Airlines
Sabrina Pavri; Sayan ChatterjeeCase IVEY-9B10M039-EEntrepreneurship, StrategyPorter Airlines is a regional airline operating out of Toronto City Airport on the Toronto Islands in Toronto, Ontario, Canada. Porter operates only Bombardier Dash-8 Q400 turboprop aircraft and has flights to destinations in Canada and the United States. Porter targets business passengers who find the Toronto International Airport unattractive. Since its inception, Porter Airlines disproved many who thought it was doomed to failure by successful...Starting at €8.20
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Uber: Leading the Sharing Economy
Sayan Chatterjee; Kayleigh FitchCase IVEY-9B16M024-EEntrepreneurship, StrategyUber was a technology company that relied on its mobile app and word-of-mouth advertising to reach customers interested in its transportation services. It prided itself on being an on-time, stylish, unique, and modern transportation option. However, in 2014, Uber faced many challenges and questions as an industry incumbent. Could its business model succeed despite being heavily reliant on buyers’ willingness to pay a substantial premium in some s...Starting at €8.20
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Tesla: Testing a Business Model at its (R)evolutionary Best
Sayan Chatterjee; Dennis TerezCase IVEY-9B18M033-EEntrepreneurship, StrategyTesla Motors, Inc. (Tesla), the electric car company, unveiled its Model 3 in late July 2017 as its stock price continued to appreciate. The Model 3 was priced to sell to the mass market and to potentially compete with the mass-market leaders such as Toyota. The stock market had also responded favourably to Tesla’s decision in 2016 to acquire SolarCity, a manufacturer of solar cells, and its decision to build the Gigafactory, the world’s largest ...Starting at €8.20
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Aldi and Walmart: On a Collision Course?
Sayan Chatterjee; Andreea MitracheCase IVEY-W25572-EService and Operations Management, StrategyIn 2021, the US grocery industry had been undergoing several changes. The competitive landscape had changed significantly since the first decade of the twenty-first century. Walmart Inc. (Walmart) had emerged as the dominant retailer in all markets leading to bankruptcies and mergers with erstwhile market leaders. However, mistakes made by Walmart in that same period allowed ALDI SÜD Dienstleistungs-SE & Co. (Aldi) to make its presence felt with ...Starting at €8.20
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VCayr: Managing Sexual Harassment
Yasser RahrovaniCase IVEY-9B21C019-EInformation Technologies, Leadership and People ManagementVCayr was a not-for-profit social service organization that connected individuals through its social media platforms and community events. In January 2019, an organizational member and an active project manager at VCayr reported to a friend and board director that she was sexually harassed by another board director at VCayr. The friend and director had to decide how to manage the situation. He was aware of the severity of sexual harassment and th...Starting at €8.20
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MTS: Strategies for Managing Social Media Platforms
Yasser RahrovaniCase IVEY-9B19E021-EDecision Analysis, Entrepreneurship, Information TechnologiesMontreal Toheed Society (MTS), a community-based organization founded in 2012, has adopted various social media technologies to capture member interactions and to make the work of its board of directors more efficient and effective. The organization attempted to meet its needs by using JomSocial at first, followed later by Viber. MTS was partially successful in reaching its social media goals by implementing the Viber platform. The organization i...Starting at €8.20