Ivey Business School (Canada)
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Netflix: Will Content be Enough? (Spanish version)
Mary Kelly; Christopher SwannCase IVEY-W28188StrategyIn 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content lib...Starting at €8.20
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Mattel and the Toy Recalls (A)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M010-EStrategyOn July 30, 2007 the senior executive team of Mattel under the leadership of Bob Eckert, chief executive officer, received reports that the surface paint on the Sarge Cars, made in China, contained lead in excess of U.S. federal regulations. It was certainly not good news for Mattel, which was about to recall 967,000 other Chinese-made children's character toys because of excess lead in the paint. Not surprisingly, the decision ahead was not only...Starting at €8.20
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Mattel and the Toy Recalls (B)
Hari Bapuji; Paul W. BeamishCase IVEY-9B08M011-EMarketing, Service and Operations Management, StrategyThis case, which outlines the product recall, is a supplement to Mattel and the Toy Recalls (A).Starting at €5.74
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Windermere Manor: Sustainability and Change
Chetan Joshi; Hari Bapuji; Ramasastry ChandrasekharCase IVEY-9B13C044-ELeadership and People Management, MarketingIn the hotel industry, the reuse of towels is considered a main step toward reducing hotels’ high carbon footprint. Windermere Manor, a private, high-end hotel, has established a routine to encourage its guests to reuse towels; however, the hotel’s towel-replacement rate exceeds its towel-reuse rate. The intended routine for identifying towels for reuse is not being followed, even by the hotels’ own housekeeping staff. The hotel's general manager...Starting at €8.20
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AMC: Who's Calling The Shots?
Mary Kelly; Christopher SwannCase IVEY-W25811-EEconomics, StrategyIn 2020, the movie business was turned upside down by the COVID-19 pandemic, which forced the closure of theatres. Unable to open their doors, exhibitors had little to no revenue to cover costs, and market analysts predicted that the future for theatre chains, particularly AMC Entertainment Holdings (AMC), looked bleak. Then in early 2021, a large number of small retail investors bought shares in AMC. By the July 4th weekend, AMC stock was worth ...Starting at €8.20