Ivey Business School (Canada)
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Victoria Heavy Equipment Limited (Spanish version)
Tom A. Poynter; Paul W. BeamishCase IVEY-9B08MS37Entrepreneurship, StrategyEl equipo pesado Victoria (Victoria) era una firma poseída y manejada de la familia que había sido llevada por un director general ambicioso, emprendedor que ahora quiso tomar un papel menos activo en el negocio. Victoria había estado a través de dos reorganizaciones estos últimos años, que contribuyeron a las ediciones de organización y estratégicas que necesitarían ser abordadas por un nuevo presidente.Starting at €8.20
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Victoria Heavy Equipment Limited
Tom A. Poynter; Paul W. BeamishCase IVEY-9B08M037-EEntrepreneurship, StrategyVictoria Heavy Equipment (Victoria) was a family owned and managed firm which had been led by an ambitious, entrepreneurial chief executive officer who now wanted to take a less active role in the business. Victoria had been through two reorganizations in recent years, which contributed to organizational and strategic issues which would need to be addressed by a new president.Starting at €8.20
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Amazon Go: Venturing into Traditional Retail (Spanish version)
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17MS092Entrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20