Ivey Business School (Canada)
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Buses for Democracy: Improving Public Transport in South Africa
Anthony Wilson-Prangley; Gretchen Wilson-PrangleyCase IVEY-9B14C028-EEntrepreneurship, Leadership and People Management, StrategyWith the 2010 FIFA World Cup fast approaching, Johannesburg, South Africa, needs a much-improved public transport system. A bus rapid transit (BRT) system is proposed and the key challenge involves getting buy-in from the minibus-taxi industry, which serves current commuters with 22,000 minibus-taxis, but which sometimes threatens violence to ensure there is little change in its way of operating. The leader of the main Johannesburg taxi associati...Starting at €8.20
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Beyond the Lemonade Stand: Sustaining a New Social Venture
Anthony Wilson-Prangley; Gretchen Wilson-PrangleyCase IVEY-9B18M046-EEntrepreneurship, StrategyIn 2016, a young South African left her secure office job to pursue her passion for social entrepreneurship in the youth development field. She had been volunteering with street children, but she wanted to do more by drawing on her entrepreneurial experience from high school and university. She followed her passion, and experienced a number of challenges, but also early successes over her first four years of social entrepreneurship, including the...Starting at €8.20
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Netflix Inc.: The Second Act - Moving into Streaming
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCase IVEY-9B16M080-EEntrepreneurship, Marketing, StrategyIn late 2011, Netflix was migrating from its highly successful business model of delivering DVDs by mail to streaming movies and other media content directly to subscribers' televisions. To be profitable, Netflix decided to charge more for receiving DVDs by mail—a service that its existing customers had come to expect as a minor add-on to their original subscription arrangement. This charge led to a huge backlash: subscribers defected and Netflix...Starting at €8.20
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Netflix Inc.: Proving the Skeptics Wrong
Sayan Chatterjee; Wayne Barry; Alexander HopkinsCase IVEY-9B16M081-EEntrepreneurship, Marketing, StrategyNetflix, a subscription-based movie and television show rental service, offered content to subscribers either via DVDs delivered by mail, or through Internet-based streaming. After splitting the two services, the company lost subscribers, and its stock price plummeted. Most observers were skeptical that Netflix could maintain its profit margins, given the increased cost of acquiring streamable content. However, Netflix not only reduced its cost p...Starting at €8.20