Ivey Business School (Canada)
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Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCase IVEY-9B09A015-EEntrepreneurship, Marketing, StrategyThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Starting at €8.20
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CCS Logistics: Culture Change Driving Accountability and Responsibility
Amy Moore; Maxine Jaffit; Tanya StevensCase IVEY-W31505-ELeadership and People ManagementThe case features Ina Botha, executive director for South Africa-based Commercial Cold Storage and Logistics (CCS Logistics), critically reflecting on the lessons learned during her tenure leading the organization. Botha initiated and led a three-and-a-half-year culture change journey, which helped improve accountability and results. Now that she was considering a larger role within the organization’s parent company, Oceana Group, she reflected o...Starting at €8.20