Ivey Business School (Canada)
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Walmart's African Expansion
Karen Robson; Stefanie Beninger; Sudheer GuptaCase IVEY-9B13M111-EStrategyWalmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its fir...Starting at €8.20
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Liyu Ethiopia Tours: Growth and Expansion Options
Nicole R.D. Haggerty; Andrew Patton; Desmond Chan; Joseph HoekstraCase IVEY-9B18M076-EEntrepreneurship, StrategyIn late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become successfull in Addis Ababa, Ethiopia in only seven months. The founder, who faced the challenge of continuing to grow the business on a limited budget, was considering several strategic decisions: should he increase the company’s online presence by using the services of Google AdWords or TripAdvisor...Starting at €8.20