HBSP (USA)
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The Role of Platform Design (Spanish version)
Luca, Michael; Stern, Scott; Cook, Devin; Kim, HyunjinCase HBS-921S09StrategyThe case opens with a description of Airbnb's successful growth from 2008-2016. The case emphasizes the vital role played by trust among guests and hosts in the platform's success. Airbnb's co-founder and CEO Brian Chesky is quoted explaining, "Access is built on trust, and trust is built on transparency. When you remove anonymity, it brings out the best in people. We believe anonymity has no place in the future of Airbnb or the sharing economy....Starting at €8.20
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Bourland Companies (Spanish Version)
Poorvu, William J.; Vogel, John H., Jr.Case HBS-308S06FinanceMichael Bourland, el presidente de las Empresas Bourland, necesita refinanciar dos propiedades, un edificio de oficinas en el sur de Nueva Hampshire y una propiedad menor en Massachusetts. Se está considerando tres alternativas: una renovación de un banco mini-perm, una hipoteca de 15 años de una compañía de seguros, y un nuevo préstamo titulizado ofrecido por el Banco de Boston. El caso se centra en cuestiones relacionadas con la bursatilización...Starting at €8.20