HBSP (USA)
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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China Life: Microinsurance for the Poor
Cole, Shawn; Xu, LileiCase HBS-212030-EFinanceChina Life must decide whether to accept the government's "invitation" to develop a microinsurance product for the rural poor. Can it be done profitably?Starting at €8.20
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BASIX (Abridged)
Cole, Shawn; Tufano, PeterCase HBS-213035-EFinanceBASIX, an Indian microfinance corporation, must decide whether to continue to sell weather insurance to its clients. A brand-new financial product, weather insurance pays if measured rainfall during the growing season falls below a pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potentia...Starting at €8.20
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Nirvana Vihar Rehabilitation Homes
Cole, Shawn; Rotenberg, Andreas; van den Aarssen, ThomasCase HBS-217013-EFinanceKumar Builders KUL was finally nearing completion on the four luxury condominium towers that comprised the first phase of its bold vision for the redevelopment of more than 70-acres of prime real estate in downtown Pune, India. The Nirvana Hills development also involved working with the Slum Redevelopment Authority to relocate and build on the site homes in towers for at least 20,000 slum dwellers and restoring much of the site to green space. A...Starting at €8.20
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Managing the Selling Effort (A) (Spanish version)
Narayandas, Das; Herman, KerryCase HBS-515S05MarketingThe CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.Starting at €8.20
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Paytm: Building a Payments Network
Gupta, Sunil; Narayandas, Das; Tahilyani, RachnaCase HBS-517091-EMarketingBy January 2017, Paytm, a mobile payments company that started in 2010, became India's largest mobile payments platform with over 142 million users and a $5 billion valuation. Could Paytm become the $100 billion company its founder Vijay Shekhar Sharma envisioned it to be?Starting at €8.20
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Essential Explorations at MUJI, Teaching Note
Amano, Tomomichi; Narayandas, DasTeaching Note HBS-520050-EMarketingTeaching note for case 520024.Starting at €0.00
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Biocon: Launching a New Cancer Drug in India, Teaching Note
Gupta, Sunil; Narayandas, DasTeaching Note HBS-509039-EMarketingTeaching Note for [508026].Starting at €0.00
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Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)
Narayandas, Das; Das, Kallol; Herman, KerryCase HBS-513015-EMarketingTo maximize their effectiveness, color cases should be printed in color. The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.Starting at €8.20
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SKS Microfinance, Teaching Note
Cole, ShawnTeaching Note HBS-209132-EFinanceTeaching Note for [208137].Starting at €0.00