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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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La Política Competitiva de la Unión Europea y el Poder de Microsoft
Rotemberg, Julio J.; Kalka, MichelleCase HBS-713S05EconomicsSe centra en la decisión del comisario europeo de Competencia, Mario Monti sobre basada en EE.UU. Microsoft Corp. sol se ha quejado a la Comisión de que Microsoft ha instalado los componentes de su sistema operativo de escritorio que sólo "hablar" con Microsoft para sistemas de servidores en funcionamiento. Sun ha denunciado además que Microsoft dio a conocer información sobre sus sistemas operativos a algunos socios, pero no a Sun. La comisión h...Starting at €8.20