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Coco Chanel: Creating Fashion for the Modern Woman (A)
Khaire, Mukti; Herman, KerryCase HBS-812001-EChanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their arti...Starting at €8.20
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Coco Chanel: Creating Fashion for the Modern Woman (B)
Khaire, Mukti; Herman, KerryCase HBS-812037-EStarting at €5.74
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Coco Chanel: Creating Fashion for the Modern Woman (C)
Khaire, Mukti; Herman, KerryCase HBS-812038-EStarting at €5.74
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Bringing "Class to Mass" with Plenitude (Spanish version)
Dolan, Robert J.Case HBS-502S05MarketingL'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United States, the product continues to lose money. The case presents qualitative market research data to enable students to diagnose the problem and develop an action plan. Includes color...Starting at €8.20
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The Power of the Peanut (Spanish version)
Dolan, Robert J.; Ngwe, DonaldCase HBS-517S08MarketingThis case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.Starting at €8.20