Ivey Business School (Canada)
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Mission Hills: Leading the China Golf Industry
Mary M. Crossan; Ken MarkCase IVEY-9B12M030-EStrategyThe chief executive officer of Mission Hills, a Chinese golf course operator, is reviewing a handful of expansion options. In August 2011, Mission Hills has three large land holdings in Shenzhen, Dongguan, and Haikou, 12,000 employees, and 22 golf courses. In addition to golf courses, it owns two luxury hotels and sells houses built within its properties. Mission Hills occupies an average of 60 per cent of the land it currently owns, and Chu is t...Starting at €8.20