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Philips: From Products to Platforms
Darren Meister, Ramasastry ChandrasekharCase IVEY-W25545-EInformation Technologies, StrategyIn March 2020, the chief innovation and strategy officer (CISO) of Amsterdam-based Koninklijke Philips NV (Philips), a global leader in health technology, was surveying the distance that Philips had traversed in its transition from products to platforms.Starting at €8.20
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Rituals: Enrich Your Life
Nueno, José Luis; del Castillo J.I.Case M-1176-EInformation Technologies, MarketingRituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners to boost growth. The case first describes the creative process behind the build-up of the Rituals brand and the c...Starting at €8.20
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Samsung: The Internet of Things
Paul Okundaye; Nicole R.D. HaggertyCase IVEY-9B19E020-EInformation Technologies, StrategyIn 2014, the Internet of things (IoT) was still considered in its infancy stage. Over the next two years, the IoT matured and represented a considerable amount of uncertainty for the entire electronics industry. In 2016, the industry was at an inflection point regarding the technology, and its largest competitors had to make a choice: risk investing in research and development for a potential return (or failure), or stay the course and let compet...Starting at €8.20