Default Category
-
Nuevas lentes para ver los mercados emergentes
Khanna, Tarun; Palepu, KrishnaArticle ART-2385StrategyCuando se habla de mercados emergentes, pensamos inmediatamente en los BRIC. Esta simplificación ha llevado a ver estas economías como un conjunto homogéneo, cuando la realidad es justamente la contraria. En lugar de apresurarse a elaborar una estrategia para Brasil, Rusia, India o China, a las empresas les convendría estudiar en qué aspectos es emergente cada país en concreto. Puede que se lleven una sorpresa. En este artículo, los autores resum...Starting at €8.20
-
Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
-
Playing the Whole Game (Spanish version)
Lax, David A.; Sebenius, James K.Article HBS-R0311DStrategy1-D negotiators focus on improving their interpersonal skills at the negotiating table, and 2-D negotiators focus on diagnosing underlying sources of value in a deal and then recrafting the terms to satisfy all parties. In this article, the authors explore the often-neglected third dimension. Instead of just playing the game at the bargaining table, 3-D negotiators reshape the scope and sequence of the game itself to achieve the desired outcome....Starting at €8.20
-
Hoja de ruta para emprendedores pioneros
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592Entrepreneurship, Innovation and Change, StrategyTras la caída del Muro de Berlín, muchos emprendedores de la Europa del Este fundaron empresas y se expandieron por todo el mundo, abriendo camino en los mercados internacionales para otros emprendedores. En este artículo, los autores ilustran con la trayectoria de esos pioneros cómo sortear estructuras demasiado rígidas y caducas gracias a nuevas dinámicas, una redefinición de la creación de valor y un cambio de mentalidad. Sus lecciones son esp...Starting at €8.20
-
The Case of the Floundering Expatriate (HBR Case Study)
Adler, GordonArticle HBS-95401X-ELeadership and People ManagementFrank Waterhouse, CEO of Argos Diesel, Europe, is exasperated. Bert Donaldson, who arrived in Zurich a year ago to create a European team--to facilitate communication among the parts suppliers that Argos has acquired over the past two years--just isn't working out. Although he has excellent credentials, both as a successful team builder at Argos International in Detroit and as a teacher in Cairo, his style seems abrasive here and he is behind sch...Starting at €8.20
-
It May Be Cheaper to Manufacture at Home
de Treville, Suzanne; Trigeorgis, LenosArticle HBS-R1010F-EService and Operations ManagementConventional financial tools can lead to supply chain mistakes. Most managers use the discounted cash flow (DCF) model to help them make decisions such as where to locate a new manufacturing plant or whether to use a foreign or domestic supplier. But DCF typically undervalues flexibility-and as a result, companies may end up with supply chains that are low cost as long as everything proceeds according to plan but extremely expensive if problems a...Starting at €8.20
-
The Case of the Floundering Expatriate (HBR Case and Commentary)
Adler, Gordon; Ready, Douglas A.; Schneider, Susan; Johansson, Bjorn; Trompenaars, Fons; Borboa, RomanArticle HBS-95401-ELeadership and People ManagementFrank Waterhouse, CEO of Argos Diesel, Europe, is exasperated. Bert Donaldson, who arrived in Zurich a year ago to create a European team--to facilitate communication among the parts suppliers that Argos has acquired over the past two years--just isn't working out. Although he has excellent credentials, both as a successful team builder at Argos International in Detroit and as a teacher in Cairo, his style seems abrasive here and he is behind sch...Starting at €8.20
-
Emerging Markets: Look Before You Leap
Khanna, Tarun; Palepu, KrishnaArticle ART-2385-EStrategyThink "emerging markets," and most people think BRICs. The problem with this approach is that it is too simplistic and tends to treat emerging markets as one homogeneous whole, when the exact opposite is true. Instead of asking, "What's my emerging market strategy for Brazil, Russia, India or China?" companies should ask themselves, "In which ways is this particular market emerging?" Viewed this way, the answer may surprise them. The authors synt...Starting at €8.20
-
CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20
-
Tal vez sea más barato fabricar en casa
de Treville, Suzanne; Trigeorgis, LenosArticle HBS-R1010FService and Operations Managementherramientas financieras convencionales pueden conducir a errores suministrar cadena. La mayoría de los gerentes utilizan el modelo de flujo de caja descontado (DCF) para ayudarles a tomar decisiones como dónde ubicar una nueva planta de fabricación o si desea utilizar un proveedor nacional o extranjero. Pero DCF generalmente subestima la flexibilidad, y como resultado, las empresas pueden terminar con las cadenas de suministro que son de bajo co...Starting at €8.20