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Ingvar Kamprad and IKEA (Spanish version)
Bartlett, Christopher A.; Nanda, AshishCase HBS-303S05EntrepreneurshipTraces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest furniture dealership. Describes the innovative strategic and organizational changes Kamprad made to achieve success. In particular, focuses on his unique vision and values and the w...Starting at €8.20
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Johnson Controls International Plc: Managing Strategic Accounts
Michael Taylor; Ramasastry ChandrasekharCase IVEY-W25578-EMarketing, StrategyThe chief commercial officer of Johnson Controls International, a multinational manufacturer and marketer of security systems, was noticing a change in the buying behaviour of one of its premier customers. As one of the company’s designated strategic accounts, this customer was entitled to multi-level collaborative support. Of late, the customer had been taking a “bid-and-buy” approach to its purchases, ignoring the standards agreed to in the str...Starting at €8.20