Stanford Graduate School of Business (USA)
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Scoot: Singapore Airlines’ Low-Cost Carrier Strategy
Carroll, Glenn; Sørensen, Jesper; Schifrin, DebraCase SGSB-SM321-EStrategyIn December 2019, Scoot, the low-cost carrier (LCC) launched by Singapore Airlines Limited in 2011, had successfully established itself in the Asian market, having flown over 65 million passengers to 68 destinations with a fleet of 48 aircraft. Scoot accounted for 14 percent of seat capacity in Singapore, and 43 percent of LCC capacity out of the country. In 2016, SIA fully acquired and integrated the local LCC Tigerair into Scoot. Scoot’s gr...Starting at €8.20
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KiOR: The Quest for Cellulosic Biofuels
Reichelstein, S; Rosenthal, S; Sahoo, ACase SGSB-E427-EEntrepreneurshipIn 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company expected to build another set of plants in Natchez, MS using “copy exact” principles. These latter plants would be three times the size of the Columbus plants, and KiOR anticipated a number of improvements in its produc...Starting at €8.20
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KiOR: The Quest for Cellulosic Biofuels - Teaching Note
Reichelstein, S; Rosenthal, S; Sahoo, ATeaching Note SGSB-E427TN-EEntrepreneurshipIn 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company expected to build another set of plants in Natchez, MS using “copy exact” principles. These latter plants would be three times the size of the Columbus plants, and KiOR anticipated a number of improvements in its produc...Starting at €0.00
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Ed Rapp's Affirmations
Carroll, Glenn; Schifrin, DebraCase SGSB-L34-ELeadership and People ManagementIn this 2019 case, Ed Rapp, retired group president and CFO of Caterpillar, recounts the positive impact that using a type of “self-talk” called an affirmation has had on his life and career. Affirmations are simple, positive, carefully crafted statements declaring specific goals in their completed state. A foundational belief behind an affirmation is that self-image is shaped by self-talk and daily performance reality. Affirmations should be pe...Starting at €8.20
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Total Venture Design: Creating and Delivering Value
Holloway, Charles; Montgomery, LucyCase SGSB-E823-EEntrepreneurshipCharles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.Starting at €8.20
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Ascend Behavior Partners: Hiring in a Tight Labor Market
Carroll, Glenn; Montgomery, LucyCase SGSB-SM355-EStrategyAscend Behavior Partners provided applied behavioral analysis (ABA) services to families with children with autism. The growing autism services market presented a massive opportunity for Ascend to provide quality care to families in need. Ascend’s delivery model relied on board certified behavior analysts (BCBAs), who were the backbone of providing care to families with children with autism. But the severe imbalance between supply and demand f...Starting at €8.20
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Teaching Note for King County: Creating a Culture of Outcomes
Brest, Paul; Schifrin, DebraTeaching Note SGSB-SI150TN-EDespite its overall prosperity and booming economy, King County in Washington state faced persistent inequities in poverty, homelessness, and unemployment based on race and place. This case covers the period 2014 to 2019, during which the county developed and implemented new equity- and outcome-driven approaches to address these problems. Starting in 2014, the county began shifting its orientation and operations to focus more on preventive social...Starting at €0.00
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Mach49 and 2401: Building the Unicorn Within
Siegel, Robert; Montgomery, LucyCase SGSB-E817-EEntrepreneurshipMonifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter’s team released a minimum viable product of 2401, and was now in the process of des...Starting at €8.20
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CrowdStrike: On a Mission to Protect
Siegel, Robert; Montgomery, LucyCase SGSB-SM353-EStrategyGeorge Kurtz founded CrowdStrike in 2011 to bring next-generation cybersecurity products to the marketplace. CrowdStrike used artificial intelligence to train its detection agent on evolving threats. This approach was revolutionary in an industry that had previously been fighting against previously detected and catalogued threats. CrowdStrike grew quickly, with impressive financial metrics. The company went public in 2019, and continued to evolv...Starting at €8.20