Stanford Graduate School of Business (USA)
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Humor: Serious Business - Caselet Studies - Sara Blakely: Using Humor to Launch a Company
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara BlakelyCase SGSB-M370A-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20