Stanford Graduate School of Business (USA)
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Hewlett-Packard Company: DeskJet Printer Supply Chain (A)
Hau Lee, Laura KopczakCase SGSB-GS3A-EService and Operations ManagementThis case describes a challenge faced by HP’s Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The case ...Starting at €8.20