IESE (España)
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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681Economics, Innovation and Change, StrategyA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Starting at €8.20
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Deloitte: The Challenge of Reconciling Brand Perception with Reality
García Perrote, Juan; de Toro, Juan ManuelCase M-1248-EMarketingDeloitte had grown in recent years to become the sector's leading company and new challenges now presented themselves. The story of Deloitte is a story of growth based on continuous and numerous additions of members and firms to the company. These mergers and incorporations occurred during the second half of the nineteenth century and throughout the twentieth century. Its peak was, firstly, the merger of Touche Ross and Tohmatsu Awoki & Co. in 19...Starting at €8.20
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelTeaching Note SMT-127-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Starting at €0.00
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Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín (Colombia) was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality, and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest-growing urban economies in Latin America. The city's successful make...Starting at €8.20
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Deloitte: el reto de identificar la percepción de la marca con su realidad
García Perrote, Juan; de Toro, Juan ManuelCase M-1248MarketingDeloitte había crecido en los últimos años hasta convertirse en la firma líder de la industria y en los nuevos retos que ahora se presentaban. La historia de Deloitte es una historia de crecimiento basado en continuas y numerosas incorporaciones de socios y firmas a la compañía. Estas fusiones e integraciones se suceden durante la segunda mitad del siglo XIX y durante todo el siglo XX, siendo su punto álgido, en primer lugar, la fusión entre Touc...Starting at €8.20