HBSP (USA)
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Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCase HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Starting at €5.74
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An Inspired Model... or a Misguided One? Oprah Winfrey's Dream School for Impoverished South African Girls
Applegarth, Claire; Bacon, Laura; Edwards, Alix; Kennedy, Kate; Schieffer, Stella; Yang, LinCase HBS-HKS129-EIn 2000, media superstar Oprah Winfrey promised the recently retired Nelson Mandela, first president of post-apartheid South Africa, that she would build his country a top-notch boarding school for disadvantaged girls. Her twin purpose was to use the power of education to help impoverished young girls with exceptional promise-girls much like herself as a child-realize their potential and transform their lives and, at the same time, to train a coh...Starting at €8.20
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World Cup 2010 South Africa (Spanish version)
Ofek, Elie; Johnson, RyanCase HBS-512S02MarketingNike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South...Starting at €8.20