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Behavio Labs: Scaling Survey Software into a Global Product
Ladislav Tyll; Mohit SrivastavaCase IVEY-9B20M066-EEntrepreneurship, StrategyEstablished in 2014 by a group of five friends in the Czech Republic, Behavio Labs was a consumer behaviour analytics company that launched the popular product Minute. The Minute digital application accurately measured respondent views and expanded employee engagement to help companies make the right decisions when launching new products, or to improve employee working conditions. By 2018, Behavio Labs had achieved considerable success in the Cze...Starting at €8.20
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Fleet Management? (Spanish version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-718S24StrategyThis case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power tools to leasing them as a service. For Hilti, it represented an entirely new business model, which would substantially differentiate the company from its competitors. While fleet ma...Starting at €8.20
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Hilti Fleet Management (B): Towards a New Business Model (Spanish Version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S19StrategyLos tacleadas (B) de casos el proceso de implementación y la escala de gestión de flotas en los últimos años. Por último, el caso explora los desafíos actuales que enfrenta el IMC.Starting at €5.74
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Bohemian Crowns: Ceskoslovenska Obchodni Banka (C)
Abdelal, Rawi; Beyersdorfer, Daniela; Damgaard Jensen, AneCase HBS-708029-EEconomicsSupplements the (A) case. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Starting at €5.74
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Roush Performance: How to Design a Sales Force Compensation Plan (Spanish version)
Chung, Doug J.Case HBS-520S02Roush Performance manufactured and marketed factory-modified performance vehicles and high-end aftermarket automotive performance parts. Since its inception, Roush Performance had focused on building its engineering technology competency and diversifying its product portfolio to grow sales. Many of its engineers were proud to be on the forefront of technological innovations with the company. In contrast, Roush's marketing and sales divisions had ...Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Beznoska: Sell Me Your Stocks
Martin Jurek, Mohit Srivastava, Karel Pernica, Jiri HnilicaCase IVEY-W31002-EStrategyIn late January 2020, the chief executive officer and third-generation successor of BEZNOSKA s.r.o., a traditional Czech manufacturer of joint implants, was preparing for an annual shareholders’ meeting with the family business owners. The annual report indicated that the company had experienced its worst financial year in its 30-year history. The company was also facing challenges from new competitors in the market and the need to comply with a ...Starting at €8.20
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Telefónica Chequia: la revolución FREE (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306Innovation and Change, Marketing, StrategyLuis Malvido, presidente ejecutivo de Telefónica Chequia, debía tomar una decisión trascendental para el futuro de la compañía. Varios años marcados por una rivalidad competitiva habían supuesto un impacto negativo en la rentabilidad de los operadores y el regulador estaba dispuesto a abrir el mercado a un nuevo competidor nacional a través de la subasta de una nueva licencia. Para ello, la empresa había preparado, en el más absoluto secreto, un ...Starting at €8.20