HBSP (USA)
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Poweo: David y Goliat en el mercado francés de electricidad
Maurer, Noel; Farri, ElisaCase HBS-713S19StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Charles Beigbeder, el presidente y fundador de Poweo, una alternativa electricidad y el operador de gas en Francia, tiene que decidir sobre la estrategia de la empresa a la luz de la desregulación de la electricidad y la posición dominante de lectricit de France (EDF) en el mercado francés. Can Poweo competir con éxito contra la FED, con su gigantesca base nuclear instalada...Starting at €8.20
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Poweo: David and Goliath in the French Electricity Market
Maurer, Noel; Farri, ElisaCase HBS-711037-ETo maximize their effectiveness, color cases should be printed in color. Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of lectricit de France (EDF) in the French market. Can Poweo successfully compete against EDF, with its giant installed nuclear base, and will competition bri...Starting at €8.20
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Birth of the Swatch (Spanish version)
Moon, YoungmeCase HBS-506S10MarketingIn 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also includes a discussion of SMH, which controls Swatch, exploring how the company has managed the Swatch brand in the context of its brand portfolio (nine global watch brands in total.)Starting at €8.20