HBSP (USA)
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In a World of Pay (HBR Case Study and Commentary)
Fryer, Bronwyn; Milkovich, George T.; Thinnes, Jeffrey A.; Yaffe, Joseph; Kokott, DietmarArticle HBS-R0311A-ELeadership and People ManagementJurgen Mehr, the European head of marketing for German software giant Typware, is irate about the salary demands of the American executive he wants to hire. Anne Prevost, the executive in question, is the marketing director at a U.S. software company that has been making forays into Typware's markets. She engineered a huge uptick in sales for her company, and now she is ready to jump ship--provided Typware makes her a good offer. She would be a b...Starting at €8.20
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Poweo: David y Goliat en el mercado francés de electricidad
Maurer, Noel; Farri, ElisaCase HBS-713S19StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Charles Beigbeder, el presidente y fundador de Poweo, una alternativa electricidad y el operador de gas en Francia, tiene que decidir sobre la estrategia de la empresa a la luz de la desregulación de la electricidad y la posición dominante de lectricit de France (EDF) en el mercado francés. Can Poweo competir con éxito contra la FED, con su gigantesca base nuclear instalada...Starting at €8.20
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Poweo: David and Goliath in the French Electricity Market
Maurer, Noel; Farri, ElisaCase HBS-711037-ETo maximize their effectiveness, color cases should be printed in color. Charles Beigbeder, the president and founder of Poweo, an alternative electricity and gas operator in France, needs to decide on the company's strategy in light of electricity deregulation and the dominant position of lectricit de France (EDF) in the French market. Can Poweo successfully compete against EDF, with its giant installed nuclear base, and will competition bri...Starting at €8.20