HBSP (USA)
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The a2 Milk Company, Teaching Note
Esty, Benjamin C.; Fisher, DanielTeaching Note HBS-719428-EStrategyTeaching note for case 719424.Starting at €0.00
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Rupert Murdoch: The Last Tycoon
Jones, Geoffrey G.; Balkrishna, HariCase HBS-811017-EEconomicsThe case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of ...Starting at €8.20
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The a2 Milk Company
Esty, Benjamin C.; Fisher, DanielCase HBS-719424-EStrategyThe a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and that protein may be related to other health problems (e.g., diabetes), a2MC sells dairy products containing the A2 protein only primarily in Australia and China. With sales of NZ$730 ...Starting at €8.20
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Jurlique: Globalizing Beauty from Nature and Science
Jones, Geoffrey G.; Spadafora, AndrewCase HBS-314087-EConsiders the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia, where the brand had been fo...Starting at €8.20