HBSP (USA)
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The Morrison Company (Spanish version)
Wheelwright, Steven C.; Myers, Paul S.Case HBS-413S16Service and Operations ManagementThe Morrison Company develops and manufactures radio frequency identification tags (RFID) known as "smart labels" for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has...Starting at €8.20
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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Juan Valdez: Innovation in Caffeination, Teaching Note
Norton, Michael I.; Dann, JeremyTeaching Note HBS-514027-EMarketingTeaching Note for 513090.Starting at €0.00
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Making stickK Stick: The Business of Behavioral Economics, Teaching Note
John, Leslie K.; Norton, Michael I.Teaching Note HBS-515088-EMarketingTeaching note for case 514019.Starting at €0.00
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Amanda Tremblay at Citrine Solutions (Spanish version)
Bartlett, Christopher A.; Myers, Paul S.Case HBS-921S16Knowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
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The Morrison Company, Teaching Note
Wheelwright, Steven C.; Myers, Paul S.Teaching Note HBS-4565-EService and Operations ManagementTeaching Note for 4564.Starting at €0.00
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Amanda Tremblay at Citrine Solutions, Teaching Note
Bartlett, Christopher A.; Myers, Paul S.Teaching Note HBS-920562-ETeaching note for case 920561.Starting at €0.00
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Evergreen Natural Markets 2012 (Spanish version)
Kanter, Rosabeth Moss; Myers, Paul S.Case HBS-413S18Strategya seven-store natural foods chain in Las Vegas, Nevada. CEO Kathleen Norton wonders whether the model will remain effective outside the Evergreen base or if this newest acquisition will seriously test her leadership skills and, in particular, her ability to swiftly convert the new chains' managers, employees, and systems to the Evergreen way.Starting at €8.20
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A Thirst for Change (Spanish version)
Norton, Michael I.; Avery, JillCase HBS-512S12MarketingPepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. Consumers voted for their favorite ideas, and PepsiCo funded the winners with grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's pre...Starting at €8.20