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FBTO
Ribera, JaumeCase P-892Service and Operations ManagementThe FBTO insurance company is evaluating the results of its Customer Loyalty Program, aimed at reducing the defection rate of its customers. For the last three years the company has provided premium discounts in insurance policies to customers who had several policies with FBTO and who had a long standing relation. Now the company tries to evaluate several alternatives to the exiting program that could provide equivalent or higher value to the cu...Starting at €8.20
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Enbos
Bol, J.; Ribera, JaumeCase P-1060-EService and Operations ManagementEnbos was the successor to a state-owned Dutch energy company that was partly privatized in 1994, although the state continued to control energy prices and the geographic market to which it could be supplied. From 2003 the energy sector would be wholly privatized and companies would have to compete for customers. The leader of the software implementation and development project at Enbos organizes and supervises the team whose job is to deal with ...Starting at €8.20
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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCase IVEY-9B16M027-EEntrepreneurship, StrategyAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Starting at €8.20
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Enbos
Bol, J.; Ribera, JaumeCase P-1060Service and Operations ManagementEnbos era la sucesora de una empresa holandesa de titularidad estatal parcialmente privatizada en 1994, aunque el Estado continuó controlando el precio de la energía y el mercado geográfico al que se podía suministrar. A partir de 2003, el sector energético se privatizaría totalmente, por lo que las empresas tendrían que competir por los clientes. El director del proyecto de implementación y desarrollo del software organiza y controla el equipo n...Starting at €8.20
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emmtrix Technologies: Patent Negotiations in High-Tech Academic Spinoffs
Frederik J. Riar; Carsten C. Guderian; Peter M. BicanCase IVEY-9B20M010-EEntrepreneurship, StrategyIn May 2016, three scientists from Germany's Karlsruhe Institute of Technology were preparing for a meeting with several managers from the institute's technology transfer department. The three scientists were planning to commercialize a new technology they had created, and hoped to use their invention to launch a new company as a spinoff from their work at the institute. However, because the scientists had created the technology while working at ...Starting at €8.20
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HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change
Johannes Tiemer; Carsten C. Guderian; Peter M. BicanCase IVEY-9B17M090-EEntrepreneurship, StrategyLate in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. ...Starting at €8.20
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From Crisis to World Champions: Lessons from German Football
Holger Ernst; Peter M. Bican; Carsten C. GuderianCase IVEY-9B17M154-EStrategyFor the Deutscher Fussball-Bund e.V. (DFB)—the German Football Association—winning the most prestigious football trophy, the 2014 FIFA World Cup, was the culmination of a long period of suffering, reinventing, and rebuilding. Once the dominating force in world football, the German team had been at rock bottom around the beginning of the millennium. To manage its way out of this crisis and leave competitors behind once again, the DFB had to fundam...Starting at €8.20