HBSP (USA)
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Estrategia de refrigeradoras de Haier U.S. para 2005
Ghemawat, Pankaj; Hout, Thomas M.; Siegel, JordanCase HBS-709S06StrategyHaier, la primera marca de consumo duradero china en los Estados Unidos, tuvo éxito en los mercados refrigerador, congelador, y el aire acondicionado compactos y luego construyó una fábrica de EE.UU. para entrar en el mercado de tamaño completo. Los temas incluyen el valor de un empresario local al fabricante asiático entrar en los Estados Unidos; construcción de marca y posicionamiento de precio; la disyuntiva decisión de localización de abastec...Starting at €8.20
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Webster Industries (A) (Spanish version)
Thomas, R. Roosevelt, Jr.Case HBS-403S01Leadership and People ManagementThe manufacturing manager of Webster's largest division is told to cut his managerial payroll by 15%. Provides company background data and a description of the manufacturing manager's reactions to the proposed reduction. Provides the students with an opportunity to design a strategy for making the reduction decisions and also to discuss some of the difficulties inherent in a large reduction of force. Also contains a detailed description of Webste...Starting at €8.20
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Haier's U.S. Refrigerator Strategy, Teaching Note
Ghemawat, Pankaj; Hout, Thomas M.; Altman, Steven A.; Siegel, JordanTeaching Note HBS-711473-EStrategyTeaching Note for #705-475.Starting at €0.00
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Webster Industries (B) (Spanish Version)
Thomas, R. Roosevelt, Jr.Case HBS-403S02Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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A Chinese Approach to Management
Hout, Thomas M.; Michael, DavidArticle HBS-R1409J-EAt first glance, China, which is known for large, often inefficient state-owned enterprises, might appear an unlikely source of fresh management thinking. Yet Chinese companies have a lot to teach the world about today's business imperatives: responsiveness, improvisation, flexibility, and speed. To cope with their turbulent environment, the Chinese have developed those capabilities and learned to build everything--from skilled recruits to suppli...Starting at €8.20
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China vs the World: Whose Technology Is It
Hout, Thomas M.; Ghemawat, PankajArticle HBS-R1012H-EStrategyNo longer content with being the world's factory for low-value products, China has quietly opened a new front in its campaign to become the globe's most powerful economy: It's on a quest for high-tech dominance. In pursuit of this goal, the Chinese government has ensured that it will be both buyer and seller in certain key industries by retaining ownership of customers and suppliers alike. It has consolidated manufacturers in those industries int...Starting at €8.20