HBSP (USA)
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El caso HBR: Locos por el "sello brit nico"
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711AMarketingCastlebridge & Company, un fabricante de prendas de vestir exteriores de alta calidad, es una institución británica centenaria. Su sede se mantienen en Londres, pero la mayor parte de su producción se ha trasladado al exterior. Con la última fábrica nacional programado para cerca, los ejecutivos de la empresa luchan para preservar la "identidad británica" de la marca. Para el historiador Niall Ferguson, el cierre de la planta es un paso lógico. E...Starting at €8.20
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Mad About Plaid (HBR Case Study and Commentary)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711A-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20
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Mad About Plaid (Commentary for HBR Case Study)
Kirby, Julia; Ferguson, Niall; Thomas, Dana; Seidman, Dov; Corkindale, GillArticle HBS-R0711Z-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20
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Apple's Core
Wasserman, NoamCase HBS-809063-EEntrepreneurshipSteve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer. Wozniak faces decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-found...Starting at €8.20