HBSP (USA)
-
Rupert Murdoch: The Last Tycoon
Jones, Geoffrey G.; Balkrishna, HariCase HBS-811017-EEconomicsThe case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of ...Starting at €8.20
-
Yum! Brands
Siegel, Jordan; Poliquin, ChristopherCase HBS-712422-EStrategyYum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push. Also, the case asks what distance barriers are relevant for a fast food company specializing in part on fried chicken and Tex-Mex food.Starting at €8.20