HBSP (USA)
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Optimization and Expansion at OpenTable
Edelman, Benjamin; Webster, Karen L.Case HBS-915003-EStrategyOpenTable considers adjustments to increase its benefits to merchants, including a novel payments service that lets customers skip the multi-step process of using a credit card.Starting at €8.20
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Reinventing Retail: ShopRunner's Network Bet (Spanish Version)
Edelman, Benjamin; Webster, Karen L.Case HBS-918S06MarketingShopRunner considera ajustes para mejorar su servicio de compras en línea que ofrece servicios sin cargo de envío de dos días, así como devoluciones fáciles y otras comodidades. diversos modelos de precios de los competidores y beneficios secundarios plantean preguntas acerca de cómo estructurar y oferta de precio de ShopRunner. Mientras tanto, una inversión de Alibaba presenta nuevas oportunidades en China, pero corre el riesgo de distracción de...Starting at €8.20
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Optimization and Expansion at OpenTable (Spanish Version)
Edelman, Benjamin; Webster, Karen L.Case HBS-918S17StrategyIntervalo considera ajustes para aumentar sus beneficios a los comerciantes, incluyendo un servicio de nuevos pagos que permite a los clientes omitir el proceso de múltiples pasos de utilizar una tarjeta de crédito.Starting at €8.20
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Pivots and Incentives at LevelUp
Edelman, Benjamin; Webster, Karen L.Case HBS-915001-EStrategyLevelUp's mobile payments service lets users scan a smartphone barcode rather than swipe a credit card. Will consumers embrace the service? Will merchants? LevelUp considers adjustments to make the service attractive to both consumers and merchants, while trying to accelerate deployment at reasonable cost.Starting at €8.20
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Reinventing Retail: ShopRunner's Network Bet
Edelman, Benjamin; Webster, Karen L.Case HBS-915002-EMarketingShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.Starting at €8.20