HBSP (USA)
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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCase HBS-707S33StrategyIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Starting at €8.20
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Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707545-EStrategyTeaching note to 706435.Starting at €0.00
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Lobbying for Love Southwest Airlines and the Wright Amendment, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707536-EStrategyTeaching note to 707470.Starting at €0.00
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Goodyear and the Threat of Government Tire Grading, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisTeaching Note HBS-707537-EEconomicsTeaching note to 707494.Starting at €0.00
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Fast Track Derailed: The 1997 Attempt to Renew Fast Track Legislation, Abridged
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS302-EEconomicsIn the United States, the president has the Constitutional authority to negotiate international trade agreements. But the Congress has the ultimate authority over trade. This arrangement blunts the negotiating power of the United States in trade talks because other countries know that any commitments made at the table could be altered or rejected by Congress. Therefore, from 1974 to 1993, Congress granted the president fast track authority by com...Starting at €8.20
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International Trade Meets Intellectual Property: The Making of the TRIPS Agreement (Abridged)
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS432-EThis is an abridged version of note NR15-02-1661.0. The focus of international trade negotiations was once quotas and tariffs - how much of a particular product could be imported and the duty levied at the border. As the world economy has experienced deeper integration, attention has shifted away from tariffs and quotas to the complex policies and rules that affect the international movement of goods, services and investment. Such policies incl...Starting at €8.20
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The Eagle and the Dragon: The November 1999 US-China Bilateral Agreement and the Battle over PNTR, Abridged
Devereaux, Charan; Lawrence, RobertCase HBS-HKS475-EThis is an abridged version of note NR14-04-1771.0. On December 11, 2001, China became a member of the World Trade Organization. Many say the 1999 US-China bilateral trade agreement and the vote in Congress to permanently establish normal trade relations with China paved the way for China''s WTO accession. Even though China was not a WTO member, the United States had granted China Most Favored Nation trading status (MFN) since 1979. However, unde...Starting at €8.20
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Setting the Standard in Free Trade: The Making of the Transatlantic Trade and Investment Partnership
Datla, Anjani; Lawrence, RobertCase HBS-KS1142-EEconomicsIn July 2013, more than 150 negotiators from the European Union and the United States converged in Washington, D.C. to begin crafting what could become the world's largest free trade agreement-the Transatlantic Trade and Investment Partnership (TTIP). Billed as a transformational trade accord, the TTIP would go beyond tariffs to cut non-tariff barriers, expand trade in services, streamline regulatory standards, and incorporate trade elements to s...Starting at €8.20
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Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCase HBS-707470-EStrategyThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Starting at €8.20
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Free the Grapes--Direct-to-Consumer Shipping in the Wine Industry
Oberholzer-Gee, Felix; Yao, Dennis; Wu, Patricia; Cantrill, LibbyCase HBS-707472-EWhile wine tourism in the United States was booming, the majority of consumers who tasted a Cabernet Sauvignon in one of Napa Valley's tasting rooms were not permitted to ship the wine directly to their home. In 2002, direct-to-consumer shipping was either banned or overly cumbersome in 37 states. W. Reed Foster, president of the Coalition for Free Trade, was determined to remove these obstacles. Would he be able to free the grapes?Starting at €8.20