HBSP (USA)
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19, Teaching Note
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Hull, OliviaTeaching Note HBS-821018-EStrategyTeaching note for case 821014.Starting at €0.00
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Protecting the WTO Ministerial Conference of 1999, Epilogue
Howitt, Arnold; Leonard, Herman B.; Tannenwald, DavidCase HBS-HKS455-EStrategyOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Starting at €8.20
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Ready in Advance: The City of Tuscaloosa's Response to the 4/27/11 Tornado
Leonard, Herman B.; Tannenwald, DavidCase HBS-KS1157-EIn a matter of minutes on the afternoon of April 27, 2011, a massive and powerful tornado leveled 1/8 of the area of Tuscaloosa, AL, a city of approximately 90,000 people and home to the University of Alabama. Doctrine called for the County Emergency Management Agency (EMA) to take the lead in organizing the response to the disaster - but one of the first buildings destroyed during the event housed the County EMA offices, leaving the agency compl...Starting at €8.20
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Feeding America (B)
Kominers, Scott Duke; Lam, AlanCase HBS-818131-EEntrepreneurshipThis case describes how Feeding America, the third-largest nonprofit organization in the US, designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currency market, and evaluates the importance of different design components in making the marketplace efficient and fair for all participants.Starting at €5.74
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Halliday's OASIS
Kominers, Scott Duke; Tempest Keller, NicoleCase HBS-819106-EEntrepreneurshipWade Watts has won control of the OASIS - a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform's potentially negative externalities.Starting at €8.20
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Oregon's Experiment with Coordinated Care Organizations
Tannenwald, David; Howitt, ArnoldCase HBS-KS1133-EEconomicsWhen Dr. John Kitzhaber became Oregon's Governor in January 2011, the state faced a reported $2 billion deficit in the state's Medicaid budget. Consequently, Kitzhaber, working in partnership with his top health policy advisors and an array of stakeholders, undertook a multi-year effort to transform the state's Medicaid delivery system. At the time, that system consisted of separate managed care organizations for different kinds of providers; but...Starting at €8.20
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Operation Rollback Water: The National Guard's Response to the 2009 North Dakota Floods (A)
Howitt, Arnold; Tannenwald, DavidCase HBS-KS1135-EEconomicsIn spring 2009, North Dakota experienced some of the worst flooding in state history. This case describes how the state's National Guard responded by mobilizing thousands of its troops and working in concert with personnel and equipment from six other states as well as an array of federal, state, and local stakeholders. Specifically, after providing background on the North Dakota National Guard and the state's susceptibility to flooding, the case...Starting at €8.20
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Operation Rollback Water: The National Guard's Response to the 2009 North Dakota Floods (Epilogue to B)
Howitt, Arnold; Tannenwald, DavidCase HBS-KS1137-EEconomicsIn spring 2009, North Dakota experienced some of the worst flooding in state history. This case describes how the state's National Guard responded by mobilizing thousands of its troops and working in concert with personnel and equipment from six other states as well as an array of federal, state, and local stakeholders. Specifically, after providing background on the North Dakota National Guard and the state's susceptibility to flooding, the case...Starting at €8.20
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Gonzalez, GeorgeCase HBS-821014-EStrategyIn the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan reflects on his company's newly central role in society, and considers how to leverage the platform's broad adoption into sustainable future growth. The case also discusses Zoom's interna...Starting at €8.20