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Fútbol Club Barcelona: El tiki-taka en quiebra
Duro, Miguel; Soler, Edi; Rivera de Asis, JavierCase C-796Accounting and Control, Corporate Governance, FinanceSandro Rosell, el nuevo presidente del Fútbol Club Barcelona (FCB), había tomado posesión del cargo el 1 de julio de 2010, un día después de que la anterior Junta y su presidente, Joan Laporta, formulasen las cuentas de la temporada 2009/2010, que abarcaba del 1 de julio de 2009 al 30 de junio de 2010. Pocas semanas después de la formulación de las cuentas por parte de la Junta de Laporta, Rosell y su Junta habían realizado una reformulación de d...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Embraer 1994: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1109-EService and Operations ManagementStarting at €8.20
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Embraer 2010: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1110-EService and Operations ManagementEn 1994 EMBRAER se encuentra ante una grave crisis financiera agravada por la situación del sector y de Brasil. La empresa, de capital público, es privatizada. El caso plantea la estrategia de turn-around a seguir. En Embraer 1994 permite discutir las opciones que se le abren a un fabricante de aviones en una economía emergente. En principio parecería que "este no es el tipo de producto a fabricar en Brasil". En principio solo respuestas poco con...Starting at €8.20
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Futbol Club Barcelona: "Tiki-Taka" Gone Bust
Duro, Miguel; Soler, Edi; Rivera de Asis, JavierCase C-796-EAccounting and Control, Corporate Governance, FinanceAlexandre (Sandro) Rosell, the new president of Futbol Club Barcelona (FCB), took office on July 1, 2010, one day after the previous board and its president, Joan Laporta, had presented the club's financial reports for the 2009/10 season, which covered July 1, 2009 to June 30, 2010. A few weeks after the annual accounts report was released by Laporta's board, Rosell and his board reformulated it. The reformulation made negative adjustments of mor...Starting at €8.20
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Vidrala 2017: Deciphering Its Annual Report
Duro, MiguelCase C-814-EAccounting and ControlThis is a descriptive case. We will use Vidrala's Financial Statements throughout to learn how to read, analyse and interpret a real company's annual report. The objective of this case is to show students the importance of mastering the underlying accounting measurement and policies in financial statements to be able to enhance their understanding of financial statements, and in turn, to be able to analyse the business in question. The structure ...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Biosafety Level Logistics (BLL)
Duro, Miguel; Grandes, Mª Jesús; Palencia, LuisCase C-803-EAccounting and ControlBiosafety Level Logistics (BLL) was a Swiss company specialized in providing biosecurity logistic services to other companies. In 2020, BLL obtained a five-year contract to provide bio-secure transportation services to several Swiss research centers specialized in the development of vaccines. To offer this service, BLL had to buy ten refrigerated trucks that had been meticulously adapted to transport the vaccines, forcing the company to decide on...Starting at €8.20
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Fútbol Club Barcelona: El tiki-taka en quiebra - Nota del instructor
Duro, Miguel; Rivera de Asis, Javier; Soler, EdiTeaching Note CT-34Accounting and Control, Corporate Governance, FinanceEste caso describe los hechos que, en 2010, llevaron al recién elegido Sandro Rosell y a su junta a convocar una asamblea general de socios para decidir si demandar judicialmente a la anterior junta, presidida por Joan Laporta, por las pérdidas generadas durante el mandato que acababa de terminar. En junio de 2010 Laporta abandonó la presidencia del club dejando las cuentas formuladas el 1 de Julio de 2010 con 9 Millones de Euros de beneficio. Di...Starting at €0.00