IESE (España)
-
Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
-
Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
-
The Dream Team (B): Second term as a milestone
Pathak, Richa; Ribera, AlbertoCase DPO-235-ELeadership and People ManagementThis is part B of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the second term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
-
Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
-
La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
-
The Dream Team (C): The final straw
Pathak, Richa; Ribera, AlbertoCase DPO-236-ELeadership and People ManagementThis is part C of a case that narrates the story of two teams within the MBA class. The incident described in this part occurs in the third term of the MBA and marks a turning point in the team dynamics. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €5.74
-
The Dream Team: A Recurring Story
Pathak, Richa; Ribera, AlbertoCase DPO-233-ELeadership and People ManagementThis case narrates the story of two teams within the MBA class. These two teams faced some stressful situations and the members approached them in different ways. The case is intended for a discussion on how the members could have better approached these situations, such as by focusing on the development of cooperative habits and interpersonal and team-building skills.Starting at €8.20
-
Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
-
The Dream Team (A): Evaluating Expectations
Pathak, Richa; Ribera, AlbertoCase DPO-234-ELeadership and People ManagementThis is part A of a case that narrates the story of two teams within the MBA class. The incidents described in this part occur in the first term of the MBA. The case is intended for focusing on developing team-building skills, to discuss how the members could have approached stressful situations in better ways.Starting at €8.20
-
From Blockbuster to Netflix: The Evolution of the Home Entertainment Industry
Valor Sabatier, Josep; Tatarinov, KatherineCase SI-201-EInformation Technologies, Innovation and Change, StrategyThis case describes the evolution of the home entertainment industry in the United States, focusing on its two main players in the period 2000-2017: Blockbuster and Netflix. It follows the growth and success of Blockbuster as the leader in the video rental segment, the challenge of Netflix with its mail-in option and Blockbuster's inability to respond. Finally, it closes with Netflix's transition from a physical DVD rental company to its current ...Starting at €8.20