IESE (España)
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YouTube CEO Susan Wojcicki: Can She Deliver Again?
Elvira, Marta; Villamor, IsabelCase SM-1649-EInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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The North American Free Trade Agreement: A New Trade Block
Gual, Jordi; Vermeulen V.Case ASE-337-EEconomicsThis case describes the issues that were debated before the completion of the trade negotiations leading to the North American Free Trade Agreement (NAFTA). The position of the Mexican government and the implications for the Mexican economy are discussed, as well as the consequences for Canada. Similarly, the perspective from the US is also outlined.Starting at €8.20