IESE (España)
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Películas «on-line» (A)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-277Decision Analysis, EconomicsEn este caso se presenta una situación de futuro en la que un proveedor de películas «on-line» debe negociar con un estudio la distribución de su película. La decisión se reduce a escoger entre dos posibles acuerdos de licencia: un precio fijo y un precio variable.Starting at €8.20
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Chick-fil-A: Sandwiches and cultural wars (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €5.74
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Movies online (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278-EDecision Analysis, EconomicsPart (B) describes how to fit a lognormal distribution to the five percentiles given in Part (A) of the case. Given this lognormal distribution, a straightforward Monte-Carlo simulation model can be implemented to find the alternative with the smallest expected cost.Starting at €5.74
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Boeing 737 MAX: ¿La seguridad, lo primero
de la Cierva, Yago; Villegas, CarolinaCase DPO-739Knowledge and Communication, Leadership and People Management, StrategyEn marzo del 2019, el segundo accidente mortal de un Boeing 737 MAX, el modelo renovado actualizado del avión más vendido de la historia de la aviación, desencadenó una crisis corporativa sin precedentes en el gigante norteamericano de la aeronáutica. El caso revisa la respuesta de Boeing y las reacciones de los distintos stakeholders (víctimas, clientes, empleados, reguladores y, medios de comunicación), desde el momento del accidente hasta que,...Starting at €8.20
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
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Monsanto y la Universidad Nacional de Córdoba (C): El precio de la mala reputación: La resolución
Fitz Herbert, Arturo; de la Cierva, YagoCase DPO-800Corporate GovernanceEl sector agroalimenticio de Argentina vivió un boom a partir del 2011, y la superficie cultivable del país se duplicó en apenas cinco años. Para abastecer la demanda, Monsanto -primer productor mundial de semillas genéticamente modificadas y de herbicidas- decidió construir una planta en la provincia de Córdoba y firmar un convenio de colaboración con la Facultad de Ciencias Agropecuarias de la Universidad Nacional de Córdoba, la institución aca...Starting at €5.74
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Monsanto y la Universidad Nacional de Córdoba (A): El precio de la mala reputación: La perspectiva universitaria
Fitz Herbert, Arturo; de la Cierva, YagoCase DPO-798Corporate GovernanceEl sector agroalimenticio de Argentina vivió un boom a partir del 2011, y la superficie cultivable del país se duplicó en apenas cinco años. Para abastecer la demanda, Monsanto -primer productor mundial de semillas genéticamente modificadas y de herbicidas- decidió construir una planta en la provincia de Córdoba y firmar un convenio de colaboración con la Facultad de Ciencias Agropecuarias de la Universidad Nacional de Córdoba, la institución aca...Starting at €8.20
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Monsanto and the National University of Córdoba (C): The Price of a Bad Reputation: The Resolution
Fitz Herbert, Arturo; de la Cierva, YagoCase DPO-800-ECorporate GovernanceArgentina's agri-food sector experienced a boom starting 2011, and the country's arable land doubled in just five years. To meet the demand, Monsanto - the world's leading producer of genetically modified seeds and herbicides - decided to build a plant in the province of Córdoba and sign a collaboration agreement with the Faculty of Agricultural Sciences of the National University of Córdoba, the oldest and most prestigious academic institution i...Starting at €5.74
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Disney World and the Alligators (A) (Portuguese Version, Brazil)
García Guillén, Carlos; Pacheco Barceló, Leyre; Rodríguez Medina, Ignacio; Sastre Ortega, Ana; de la Cierva, YagoCase DPO-737-PBCorporate Governance, Knowledge and Communication, Leadership and People ManagementDisney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.Starting at €8.20
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Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
de la Cierva, YagoTeaching Note DPOT-115-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €0.00