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How Stories Drive Growth: HSN
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-M348B-EPublished: May 5, 2014Format: PDFPages: 15Language: English - Teaching Note
Atmel: Igniting the B2C in B2B -Teaching Note
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-M360TN-EPublished: Jan 29, 2016Format: PDFPages: 6Language: English - Case
AT&T Wireless: Text Messaging
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11B005-EPublished: Apr 8, 2011Reviewed: Jan 18, 2012Format: PDFPages: 16Language: English - Case
Louis Vuitton in Japan
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10M067-EPublished: Oct 19, 2010Reviewed: Feb 22, 2017Format: PDFPages: 20Language: English - Case
NJOY, Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A032-EPublished: Jul 21, 2015Reviewed: Jul 21, 2015Format: PDFPages: 13Language: English - Case
United Airlines’ Service-recovery Challenge After Reputation Meltdown
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A015-EPublished: Mar 2, 2018Reviewed: Feb 2, 2018Format: PDFPages: 9Language: English - Case
GPS-to-GO Takes on Garmin
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A027-EPublished: Jan 25, 2010Format: PDFPages: 9Language: English - Case
Kimpton Hotels - Setting Prices on Priceline (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09E027-EPublished: Feb 11, 2010Reviewed: Jun 18, 2020Format: PDFPages: 8Language: English - Case
Hanson Production: Pricing for Opening Day
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A011-EPublished: May 21, 2010Format: PDFPages: 14Language: English - Case
Fret and Regret: A Consumer Decision-Making Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A018-EPublished: May 10, 2012Reviewed: May 10, 2012Format: PDFPages: 3Language: English