IESE (España)
- Case
Progress Technologies
Collection: IESE (España)Ref.: AD-253-EPublished: Feb 23, 2001Format: PDFPages: 3Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Tecnologías del progreso
Collection: IESE (España)Ref.: AD-253Published: Feb 23, 2001Format: PDFPages: 3Language: Spanish - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish