IESE (España)
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Groupon: Changing Shopping as We Know It
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187-EInnovation and Change, Knowledge and CommunicationGroupon's meteoric rise was nothing short of exceptional, and it was one that had Forbes Magazine calling it "the fastest growing company ever." Acquiring tens of millions of users since 2008 led many to believe that Groupon was about to change the way people consumed and enjoyed their free time. However, on June 2, 2011, the company filed for an IPO and not everyone was impressed. Many voices berated the business model and the high marketing cos...Starting at €8.20
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A Sacred Spirits Dilemma (B)
Delonca, Elodie; Brion, SebastienCase DPO-400-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne was appointed project manager of a new mining project in Central Africa. While potentially representing a 5% increase of the country¿s GDP and presenting promising benefits, it turned out that some of the production areas were worshipping places where local communities conducted sacred ceremonies to honor their sacred spirits. This topic ended up being the largest project bottlene...Starting at €5.74
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A Sacred Spirits Dilemma (A)
Delonca, Elodie; Brion, SebastienCase DPO-399-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne Ormière was appointed project manager of a new mining project in the republic of French Equatorial Africa. While the project represented a potential 5% increase in the country's GDP and the benefits looked promising, it turned out that some of the proposed production areas were places of worship where local people conducted ceremonies to honor the "sacred" spirits of their ancesto...Starting at €8.20