IESE (España)
-
The Lydia Pinkham Story
Gómez, JavierCase AD-273-EEconomicsThe Lydia Pinkham data are presented. The case focuses on the analysis of the effect of advertising expenditures on sales of a pharmaceutical product. Consideration is given to the fact that the effect of advertising on sales may change during the period, because of external factors such as FDA regulations.Starting at €8.20
-
A Sacred Spirits Dilemma (B)
Delonca, Elodie; Brion, SebastienCase DPO-400-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne was appointed project manager of a new mining project in Central Africa. While potentially representing a 5% increase of the country¿s GDP and presenting promising benefits, it turned out that some of the production areas were worshipping places where local communities conducted sacred ceremonies to honor their sacred spirits. This topic ended up being the largest project bottlene...Starting at €5.74
-
A Sacred Spirits Dilemma (A)
Delonca, Elodie; Brion, SebastienCase DPO-399-ELeadership and People ManagementEmployed by an African subsidiary of a French mining company, Anne Ormière was appointed project manager of a new mining project in the republic of French Equatorial Africa. While the project represented a potential 5% increase in the country's GDP and the benefits looked promising, it turned out that some of the proposed production areas were places of worship where local people conducted ceremonies to honor the "sacred" spirits of their ancesto...Starting at €8.20