Stanford Graduate School of Business (USA)
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Humor: Serious Business - Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric GurianCase SGSB-M370C-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
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The Teladoc and Livongo Merger
Schulman, Kevin; Surendra Jain, Adesh; Naude Bremer Du Plessis, PieterCase SGSB-SM349-EStrategyTeladoc and Livongo had ridden the tailwinds of the COVID-19 pandemic—and a merger between the two would offer a “one-stop-shop” for technology-driven care for patients with acute, chronic, and specialty care needs. The case study describes the regulatory history of telemedicine in the United States, and the licensing barriers that had inhibited virtual doctors’ visits—until the 2020 COVID-19 pandemic forced urgent changes to the ways doctors and...Starting at €8.20