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Opera Philadelphia: Segmentation Strategies for Changing Markets
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A039-EPublished: Aug 16, 2019Reviewed: Sep 28, 2020Format: PDFPages: 15Language: English - Case
General Instructions (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S24Published: Mar 22, 2012Reviewed: Jul 20, 2012Format: PDFPages: 4Language: Spanish - Case
Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S28Published: Mar 27, 2012Reviewed: Sep 14, 2009Format: PDFPages: 7Language: Spanish - Case
A Risk Versus Reward Approach to Market Research
Collection: Ivey Business School (Canada)Ref.: IVEY-W27947-EPublished: Jul 13, 2022Format: PDFPages: 9Language: English - Case
#OwnYourStar: Together We Can Counter Rising Antisemitism
Collection: Ivey Business School (Canada)Ref.: IVEY-W30125-EPublished: Apr 13, 2023Format: PDFPages: 8Language: English - Case
Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Collection: Ivey Business School (Canada)Ref.: IVEY-W30135-EPublished: Apr 12, 2023Format: PDFPages: 13Language: English - Case
J.Crew: Are Americans Ready to Dress Down?
Collection: Ivey Business School (Canada)Ref.: IVEY-W27129-EPublished: Apr 25, 2022Format: PDFPages: 12Language: English - Case
Swoon: Mixing Up the Perfect Marketing Cocktail
Collection: Ivey Business School (Canada)Ref.: IVEY-W25613-EPublished: Dec 13, 2021Reviewed: Dec 13, 2021Format: PDFPages: 17Language: English - Case
V-Cola: Confidential Instructions for Cash Adman Chief Financial Officer, Chikara Advertising
Collection: HBSP (USA)Ref.: HBS-912044-EPublished: Mar 27, 2012Reviewed: Jul 18, 2018Format: PDFPages: 7Language: English - Case
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
Collection: HBSP (USA)Ref.: HBS-912047-EPublished: Mar 27, 2012Reviewed: Jul 18, 2018Format: PDFPages: 7Language: English