IESE (España)
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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Understanding the downfall of Enron
Peñalva, FernandoCase C-720-EAccounting and ControlThis case describes the collapse of Enron, the U.S. energy giant. It explains in a simple and accessible way the causes that led to one of the largest bankruptcies in corporate history. It deals with all the accounting abuses performed by Enron's management, the conflicts of interest of some of its employees, and the role of the Board of Directors and of the external auditor, Arthur Andersen LLP.Starting at €8.20