IESE (España)
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20
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Rituals: Enrich Your Life
Nueno, José Luis; del Castillo J.I.Case M-1176-EInformation Technologies, MarketingRituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners to boost growth. The case first describes the creative process behind the build-up of the Rituals brand and the c...Starting at €8.20